Roles add controls
Everyone sees the same organisation card. The badge changes and a Start button appears; nobody learns two layouts.
IMA TEAMPRODUCT DESIGN · 2023–24
ONE APP FOR THE WHOLE CLUB.
Clubs were running on group texts, spreadsheets and word of mouth. IMA Team puts the organization, its calendar and its chats in one place. We designed the app end to end.
01 · Walk the flow
Five tabs. The organisation is the root.
Organisations hold groups, groups hold people, and flashes announce what is happening. The other tabs all read from that structure.
02 · The calls that mattered
Leaders, co-leaders and fans. One interface.
Both time zones, visible
Clubs travel and fans do not. Event details prints both zones instead of silently converting them.
The unhappy paths matter
No organisation, no chats, failed messages, pending uploads and disabled RSVPs received the same attention as the happy path.
03 · The system
Primitives. Tokens. Then screens.
Primary#2264DC
Accent#FF7A00
Success#07CD7B
Danger#F03063
Warning#F3C04B
Deep#2D264B
Text#1F2229
Muted#868E9C
Border#D9DDE5
Surface#F5F7FA
Inter typography: 24/semibold screen titles, 20/semibold sections, 16/medium list items, 14/semibold card titles, 12/regular preview copy, and 10/semibold tab labels. Radius scale: 10, 16, 24 and 28, plus pill and card treatments.
04 · Outcome
From first flows to both stores.
Two years on the same product, from early UX through iOS review to release. The work included store assets and review screens, not just in-app UI.
Five connected surfaces
Organisations, calendar, chats, updates and profile designed for both platforms.
A real component library
Primitives, spacing, radius and shadow scales kept on a dedicated style-guide page.
A complete handoff
Review screens and launch assets prepared as part of the same design pass.
The result
Two years on the same product, from first flows through iOS review to release. Teams coordinate in one place now instead of four group chats.
IMA Team is the client. The six screen captures show the shipped app as documented in the original portfolio. Organisations and people shown are accounts within that product.