About S2DOOrange County · Los Angeles · remote

Independent
by design.

Alireza Paryas, founder of S2DO
Alireza Paryas · Founder & creative director, S2DO

S2DO is the independent creative studio of Alireza Paryas.

Strategy, craft and technology at the same table. We make AI video, photograph people and campaigns, design digital products, and build brand identities, with one point of contact from the first conversation to launch.

S2DO began because briefs kept being split across too many vendors: an editor here, a designer there, a separate photographer for the campaign. Nothing lined up, and nobody owned the outcome.

The studio keeps the thinking connected. Alireza stays personally involved, bringing in trusted collaborators when a project needs more hands. AI accelerates the workflow; judgement and creative direction stay human.

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Years in design & direction
20+
Years behind the camera
10+
AI-assisted workflows since
’19
How we think

Small by design. Close to the work.

01

One lead, no disconnect

A single point of contact from brief to delivery. The thinking does not get lost between departments.

02

AI where it helps, craft where it counts

Tools accelerate production; taste and direction stay firmly human.

03

Attention over volume

A lean studio takes on fewer projects and gives each one more attention.

How a project runs

You always know what happens next.

  1. 01

    Conversation

    A short discussion of what the business needs, who it is for, and what success looks like. No deck required.

  2. 02

    Scope & proposal

    Deliverables, timeline, revision rounds and price in writing, agreed before work begins.

  3. 03

    Make

    Direction, production and iteration, with checkpoints so the final delivery is not a surprise.

  4. 04

    Handover

    Organised files in the formats you use, with source files where appropriate and usage rights in writing.