Psychology, turned into
a button you can press.
ZEROin reads how an audience thinks, then builds the campaign around it. S2DO led product design: the research, the UX framework, the design system and every screen that shipped.
THE SHIPPED OVERVIEW SCREEN
Marketers were handed intelligence, not instructions.
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Six modules, one orbit.
Rather than stack the intelligence into tabs, the model was drawn as an orbit around a single audience profile, so every module reads as one continuous system.
The skeleton under every screen.
A modular grid that scales with expertise. Depth is always one layer down, never in the way.
The highlighted band answers one question before anything else: what should I do today?
Nobody meets an empty box. The interface asks what a strategist would ask, then assembles the brief.
Every score carries its reasoning, and forecasts stay ranges, so trust is earned rather than assumed.
A system built for uncertainty.
Three teams shipped in parallel. The hardest part was giving confidence a visual language: an AI product has to show how sure it is, everywhere, without shouting. Roles are shown in a palette chosen for this case study, not the product's own.
What shipped.
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AI capability that reaches the person who has to act on it. Insight arrives as a next step, and one interface carries a founder's first session and an enterprise team's daily work.