Design
ZEROin
As Lead Product Designer at ZeroIn AI, I played a key role in designing an intuitive and powerful AI-powered platform that helps businesses create data-driven marketing strategies. My work focused on simplifying complex AI capabilities into an accessible user experience, allowing e-commerce brands to leverage real-time insights for their unique audiences.
By conducting extensive user research, prototyping, and cross-functional collaboration, I ensured the platform provided a seamless, data-rich experience that transforms how businesses approach customer engagement and growth.
Services
Lead Product Designer
Client
Binj.com
Year
2023
Website
Tools and Systems
Figma, Adobe Illustrator, MidJourney,
Adobe Dimension, Asana, ...
Challenges & Solutions
Translating Complex AI Insights into a User-Friendly Experience
• Challenge: Many businesses struggle to understand and apply AI-driven marketing insights effectively.
• Solution: Designed an intuitive interface that presents AI-generated recommendations in an easy-to-digest format, enabling businesses to take action without technical expertise.
Ensuring Accuracy & Relevance of Data-Driven Recommendations
• Challenge: AI-generated marketing insights need to be relevant, reliable, and personalized for each business.
• Solution: Conducted user research & testing to refine AI-driven outputs, ensuring recommendations align with real-world e-commerce and digital marketing needs.
Optimizing UI/UX for E-Commerce Businesses
• Challenge: The platform needed to cater to a wide range of brands, from startups to enterprises, without overwhelming users.
• Solution: Created a modular and scalable UX framework that adapts to different levels of user expertise, making AI-powered insights accessible to all.
Cross-Functional Collaboration for Seamless Execution
• Challenge: Coordinating design, development, and AI teams to maintain consistency across product features.
• Solution: Led design workshops, iterative prototyping, and continuous feedback loops to align business goals, AI capabilities, and UX best practices.
This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.
DBFEX
Spirits Capital Corporation is a fintech company that merges technology with the alternative asset class of premium American whiskey and spirits. Their mission is to provide a secure, transparent, and AI-driven platform for investors, family offices, and institutions to value, invest in, and trade maturing whiskey barrels.
Spirits Capital developed DBFEX (Distilled Barrels Financial Exchange)—a digital trading platform that enables the global buying and selling of aged whiskey barrels. It utilizes a proprietary AI-driven tool, the Barrel Value Optimizer, which analyzes market trends, barrel aging potential, and pricing data to provide optimal investment opportunities. This positions DBFEX as a pioneering marketplace in the spirits industry.
Services
Lead Product Designer
Client
Spiritcaps.com
Year
2023
Website
Challenges & Solutions
Bridging Fintech & Spirits Investment
• Challenge: Whiskey investment is a niche market with limited digital infrastructure.
• Solution: DBFEX created a user-friendly trading platform integrating real-time data analytics, making whiskey investment more accessible and transparent.
Building Trust & Transparency
• Challenge: Investors needed clear valuation metrics for whiskey barrels, as pricing can be highly variable.
• Solution: The AI-powered Barrel Value Optimizer provides data-driven insights, ensuring fair pricing and risk assessment.
Scalability & Global Market Access
• Challenge: Expanding DBFEX beyond the U.S. required a seamless user experience for international investors.
• Solution: The platform was designed with multi-currency support, compliance features, and easy onboarding, allowing global participation.
Ensuring Liquidity in a Non-Traditional Asset Class
• Challenge: Unlike stocks or bonds, whiskey barrels are physical assets with long maturation cycles, limiting liquidity.
• Solution: DBFEX introduced a secondary trading market, enabling investors to buy, sell, and trade barrels before maturation, enhancing liquidity.
Tools and Systems
Figma, Adobe Illustrator, Cliq, Linear, Helio, Canva,
GPT, ...
Versapay
As a Lead Product Designer at Versapay, I played a key role in the platform’s transformation from Ruby to React, ensuring a seamless and scalable user experience for over a million users. I developed a comprehensive design system, redesigned key SaaS product pages, and collaborated closely with developers to optimize workflows and UI components.
Services
Lead Product Designer
Client
Versapay
Year
2022-24
Website
Challenges & Solutions
Legacy System Overhaul – Transitioning from Ruby to React required a complete UI/UX redesign while maintaining user familiarity and functionality.
Scalability & Design Consistency – Developed a React-based design system to unify the platform’s visual language and ensure efficient scalability.
Cross-Team Collaboration – Worked closely with developers to bridge the gap between design and code, ensuring smooth implementation of UI components.
User Experience Optimization – Enhanced user workflow efficiency and minimized friction in the transition to a new interface.
Tools and Systems
Figma, FigJam, Adobe Illustrator, Jira, helio,
Microsoft ERP, ...
Peachscore
As the sole Product Designer at Peachscore, I joined at the idea stage, collaborating with a small founding team to build the product from the ground up. I was responsible for UI/UX design, product strategy, and user experience development, turning concepts into a functional and scalable platform.
Services
Product Designer
Client
Peachscore
Year
2019-20
Website
Challenges & Solutions
Building from Scratch – Defined the entire design system, user flows, and UI components with no pre-existing framework.
Validating User Experience – Conducted user research and testing to refine product-market fit in early development.
Scaling with a Lean Team – Designed an intuitive and adaptable interface that could scale as the startup grew.
Cross-Functional Collaboration – Worked closely with founders, engineers, and business teams to align design with company goals.
Tools and Systems
Figma, Adobe XD, Adobe Illustrator, Photoshop, Asana,
slack, ...
Binj
As a Product and Branding Designer for Binj, I worked closely with remote developers to design the product, landing page, and mobile app. Beyond digital design, I also developed a high-end investor package, featuring a custom designed statue, which was later manufactured in China using CNC machining. Binj is the owner of ZeroIn, a cutting-edge AI platform.
Services
Product and Branding
Designer
Client
Binj
Year
2024
Website
Challenges & Solutions
Building from Scratch – Defined the entire design system, user flows, and UI components with no pre-existing framework.
Validating User Experience – Conducted user research and testing to refine product-market fit in early development.
Scaling with a Lean Team – Designed an intuitive and adaptable interface that could scale as the startup grew.
Cross-Functional Collaboration – Worked closely with founders, engineers, and business teams to align design with company goals.
Tools and Systems
Figma, Adobe XD, Adobe Illustrator, Photoshop, Asana,
slack, ...
Z5X
Multi-Sensory Innovation | UX/UI, Holography & Immersive Experience Design
As part of the Z5X innovation project, I contributed to designing an immersive platform that allowed users to engage all five senses while watching content. My role involved designing mobile and web applications, a TV interface, and a holographic coffee table that connected to the TV for an interactive viewing experience.
I traveled to and held meetings in more than seven countries, engaging with international teams and industry leaders to present and refine Z5X. We also showcased this groundbreaking technology in a San Francisco demo room, where companies like Google and Facebook experienced Z5X firsthand.
Services
Lead Innovation
Product Designer
Client
Asia TV USA
Year
2018-20
Challenges & Solutions
Designing a Multi-Sensory Experience – Created a seamless UX/UI design that integrated sight, sound, touch, taste, and smell into one platform.
Developing Cross-Platform Interfaces – Designed an intuitive TV UI, mobile app, and web experience for smooth interaction.
Innovating with Holography – Worked on a holographic coffee table, enhancing how users interact with digital content.
Exploring E-Commerce & Food Printing – Integrated interactive food printing technology into the platform for a futuristic experience.
Tools and Systems
Adobe XD, Sketch, Adobe Illustrator, Photoshop, Jira,
IMA App
As the UI/UX Designer for the IMA Team mobile app, I focused on creating a seamless user experience for sports teams and clubs by designing an intuitive interface for managing schedules, events, and communication. By simplifying navigation and ensuring easy access to key features, I helped streamline team coordination and performance tracking, allowing users to stay connected and organized in real-time through a clean, engaging design.
Services
Sr UI/UX Designer
Client
2ys Contract
Year
2023-24
Website
Download from App Store
Download from Google Play
Peachscore (Comingsoon)
This product showcases my expertise as a product designer, where I focused on concept development, creating a visually compelling and functional design that addresses user needs. The design process involved thorough research, ideation, and prototyping to ensure the product stands out in both aesthetics and usability. It reflects my commitment to innovation and attention to detail, providing a seamless blend of form and function that enhances user experience. This project is a testament to my ability to transform ideas into tangible, impactful solutions.
Services
Product & Branding
Designer
Client
Peachscore
Year
2019-20
Website
Versapay (Comingsoon)
As a Lead Product Designer at Versapay, I was responsible for driving the design strategy and execution of innovative solutions for their accounts receivable automation suite. I led the design team in creating user-centric interfaces for automating invoicing, facilitating B2B payments, and streamlining cash applications with AI. My role involved collaborating closely with cross-functional teams, including product management and engineering, to ensure a seamless user experience that aligned with business goals and met the needs of mid-sized businesses and enterprises in the B2B space. This project highlights my expertise in developing scalable, intuitive design solutions that optimize complex financial workflows
Services
Lead Product Designer
Client
2ys Contract
Year
2022-24
Website
Ontold App (Comingsoon)
As a Lead Product Designer at Versapay, I was responsible for driving the design strategy and execution of innovative solutions for their accounts receivable automation suite. I led the design team in creating user-centric interfaces for automating invoicing, facilitating B2B payments, and streamlining cash applications with AI. My role involved collaborating closely with cross-functional teams, including product management and engineering, to ensure a seamless user experience that aligned with business goals and met the needs of mid-sized businesses and enterprises in the B2B space. This project highlights my expertise in developing scalable, intuitive design solutions that optimize complex financial workflows
Services
UI/UX Designer Designer
Client
2ys Contract
Year
2022-24
Website
All Projects
